On reflection....
I was being too fair. The segment was dire, a terrible advertisement for Britain - or rather it was an advert for a certain vision of Britain held by the type of person who's over-represented in the not-for-profit arts sector, one that is unrecognisable to most people. The Creative Director responsible for it is Stephen Powell, who heads up a touchy-feely Arts Council funded outfit up in Cumbria called Lanternhouse (stephen@lanternhouse.org). Why, when London's West End leads the world in producing popular spectacle that draws in over 13 million paying punters a year, the job was given to someone from the subsidised (i.e. loss-making) sector is beyond me. We could have had colour, effects, properly trained dancers in dazzling costumes and great music played well, sung well and correctly sound-engineered - people would have loved it and recognised it as being what we are best at. Instead we had to cringe at the typically dismal unimaginative and chronically arty-farty fare that only people who are used to being given chunks of public money to spend can get away with. No doubt it's doubles all round back in Cumbria as they pat each other on the back and tell each other the public are too dumb to understand good art. I hope Boris has sense to sack the lot of them for next time.
Yes, but the Chinese had already done that. We British should be proud of our amateurism. Won us an Empire after all!
ReplyDeleteAh those were Gentlemen Amateurs, sense of superiority over natives honed on the playing fields of Eton. Can't imagine Cecil Rhodes standing for the indisciplined bunch of unwashed luvvies in Beijing.
ReplyDeleteFortunately, I never laid eyes on that footage because I had a premonition of it's utter, dismal wretchedness. It's only when I heard on the news, that a portrait of Myra Hindley had become part of its feature, that I realised how truly depressing it really was.
ReplyDeleteOnce the material of Empire and the arbiter of nations, now dumbed down into a consumer culture with no real sense of their own purpose, these appear to be the remnants of a nation with no direction or ideals left, other than the uncontested cynical imagination, the nihilistic pleasure in the abject for art’s sake, and the pointlessness that has become an art in itself...
There was no need for it, though, Dreamy. We can do this stuff and do it well. We could have chosen from leading impresarios like Cameron Mackintosh, ALW, Bill Kenwright, Raymond Gubbay. We have Pinewoood studios, major Hollywood directors... our advertising talent is world class. I'd even sooner have seen the set designers for bloody Ant and Dec's Saturday Night show given the job than Powell. Instead, it was handed to some backwoods 'outreach' org from Oop North - and it came up with something nobody would even have turned out to watch on a rainy day in Ampleforth.
ReplyDeleteThese people like Powell don't represent me or millions of others and I still believe the tide can turn.
Agreed, but then I find anything involving DB embarrassing - sure he can play football, but aside from that, he has very little to recommend him.
ReplyDeletePuss