On reflection....
I was being too fair. The segment was dire, a terrible advertisement for Britain - or rather it was an advert for a certain vision of Britain held by the type of person who's over-represented in the not-for-profit arts sector, one that is unrecognisable to most people. The Creative Director responsible for it is Stephen Powell, who heads up a touchy-feely Arts Council funded outfit up in Cumbria called Lanternhouse (stephen@lanternhouse.org). Why, when London's West End leads the world in producing popular spectacle that draws in over 13 million paying punters a year, the job was given to someone from the subsidised (i.e. loss-making) sector is beyond me. We could have had colour, effects, properly trained dancers in dazzling costumes and great music played well, sung well and correctly sound-engineered - people would have loved it and recognised it as being what we are best at. Instead we had to cringe at the typically dismal unimaginative and chronically arty-farty fare that only people who are used to being given chunks of public money to spend can get away with. No doubt it's doubles all round back in Cumbria as they pat each other on the back and tell each other the public are too dumb to understand good art. I hope Boris has sense to sack the lot of them for next time.